Before diving into 2026 planning, assess where you stand. Use this checklist to evaluate every aspect of your marketing.

Website Performance

• [ ] Review Google Analytics for traffic trends
• [ ] Check page load speeds (aim for under 3 seconds)
• [ ] Test mobile responsiveness
• [ ] Verify all forms are working
• [ ] Update outdated content and pricing
• [ ] Fix broken links

SEO Health

• [ ] Review Google Search Console for errors
• [ ] Check keyword rankings vs. last year
• [ ] Analyze backlink profile
• [ ] Ensure meta titles and descriptions are optimized
• [ ] Verify schema markup is implemented
• [ ] Update sitemap

Google Business Profile

• [ ] Confirm all information is current
• [ ] Review and respond to recent reviews
• [ ] Add new photos
• [ ] Check Q&A section
• [ ] Analyze insights and trends

Paid Advertising

• [ ] Review campaign performance metrics
• [ ] Identify top-performing ads and keywords
• [ ] Pause underperforming campaigns
• [ ] Update ad copy and creative
• [ ] Refresh audience targeting
• [ ] Clean up negative keyword lists

Social Media

• [ ] Audit follower growth and engagement
• [ ] Identify top-performing content
• [ ] Review posting consistency
• [ ] Update profile information
• [ ] Plan content calendar for Q1

Email Marketing

• [ ] Clean email list of inactive subscribers
• [ ] Review open and click rates
• [ ] Update email templates
• [ ] Plan nurture sequences
• [ ] Segment audience for better targeting

Content Marketing

• [ ] Audit existing content performance
• [ ] Identify content gaps
• [ ] Update top-performing pieces
• [ ] Plan content calendar
• [ ] Assign content creation resources

Action Items

After your audit, prioritize:

1. Quick fixes (can do this week)
2. Important improvements (Q1 priority)
3. Strategic initiatives (2026 roadmap)

A thorough audit sets the foundation for a successful year ahead.